With the right approach, trade professionals can use platforms like LinkedIn, Instagram, and Facebook to boost visibility, showcase expertise, and attract new clients. Let’s look at practical ways to make social media work for you in the trade industry.
Key takeaways:
- Social media is your digital toolbelt using it effectively can attract clients and employers.
- Each platform offers unique benefits understand which platforms suit your career goals.
- Recognition of Prior Learning can enhance your profile by formalising the skills you showcase online.
Why social media matters for trade professionals
In the past, a good reputation and word-of-mouth were the primary ways to grow a trades career. Today, social media is a new kind of word-of-mouth. A strong online presence lets clients, potential employers, and colleagues see your work, connect with you, and get a sense of your professionalism.
Stat: Research shows that 70% of employers use social media to screen candidates⎯whether you’re looking for new work or projects, a good online profile can set you apart.
Choosing the right platforms for you
Different platforms offer unique opportunities. Here’s a breakdown of where to focus based on the type of work you want to highlight.
1. LinkedIn for networking and job opportunities
LinkedIn is perfect for connecting with industry professionals, suppliers, and potential employers. Build a profile that highlights your experience, and use the platform to post project updates, certifications, and industry news. LinkedIn is also a great place to request recommendations from past clients or employers⎯it’s social proof that builds trust.
2. Instagram for visual portfolios
Instagram is ideal if your trade involves highly visual work, like carpentry, tiling, or landscaping. Use Instagram to share before-and-after photos, process shots, and even short videos of your projects. Aim to keep your feed consistent and professional. The app’s Story feature also lets you share day-to-day updates and progress in a more informal way, helping clients feel connected to your work.
3. Facebook for local connections
Facebook has strong community ties, making it a useful platform for tradespeople working locally. Join and participate in local groups related to trades, home improvement, and business networks. It’s also a place to connect with potential clients who may ask for recommendations or search locally for services. A Facebook business page can further legitimise your profile and allow clients to leave reviews.
Tips for building a standout social media presence
4. Showcase your work
Use photos, videos, and project stories to give potential clients a view into your work. Keep captions clear and descriptive⎯people want to know what you did, the problem you solved, and why it mattered. Showing off your skills in action can make a lasting impression and demonstrate what sets you apart.
5. Be consistent
Posting regularly keeps your profile active and makes it more likely that potential clients or employers will see your work. Consistency doesn’t mean you have to post every day—pick a schedule that works for you, whether it’s weekly or fortnightly, and stick to it.
6. Engage with your audience
Reply to comments, thank people for following and answer questions⎯engagement builds trust and relationships. It’s not just about broadcasting your work⎯social media is a conversation. Showing that you’re approachable and responsive can make people more likely to reach out.
7. Use hashtags wisely
Hashtags improve the visibility of your posts by making them searchable. Research the top hashtags for your trade and location—think #MelbourneCarpenter or #ElectriciansOfAustralia. A good mix of specific and broader hashtags can help you reach the right audience.
Using RPL to enhance your profile
When potential clients or employers view your social media, they’ll look for credentials and work examples. This is where Skills Certified and our partner RTOs can help. By helping you navigate Recognition of Prior Learning (RPL), we can help you gain formal qualifications for your existing skills and experience. Formal recognition strengthens your profile, demonstrating that you’ve got experience and meet industry standards.
8. RPL: Turning skills into certifications
RPL doesn’t involve new training it formally acknowledges what you already know. With Skills Certified’s guidance, you can turn years of hands-on experience into a qualification that validates your expertise, giving clients and employers added confidence in your abilities.
9. Linking certifications to social media
Once you’ve achieved a qualification, don’t forget to mention it on your profiles. LinkedIn has a dedicated section for certifications, and platforms like Facebook and Instagram can showcase certificates or accreditations in your bio or profile photos. Formalising your skills adds weight to your online presence and distinguishes you from competitors.
With the right social media strategy and RPL, you can make a lasting impact that can help boost your career. Social media is invaluable for showcasing your skills, building connections, and creating new opportunities. Start with one platform, show your work, and engage with your audience—you’ll be surprised by where it can take you.
Ready to take your trade career to the next level? Contact Skills Certified to learn how RPL can formalise your skills and enhance your professional profile. We’re here to help you turn your experience into recognised qualifications—making it easier to stand out and attract the opportunities you deserve.
